Who is Coach Jaleesa?
“Never mistake my present place for my permanent place.”
That one sentence captures the heart of Coach Jaleesa—a woman who has lived through challenge, transformation, and purpose-driven reinvention.
Born and raised in the small city of Emporia, Virginia, Jaleesa Roche’ Robinson is the oldest of three children and the product of a strong mother who taught her to work hard, stay involved, and never let circumstances define her. Her journey from food stamps to full-time purpose is proof that resilience isn’t just something she teaches—it’s something she lives.
After graduating at the top of her class from Greensville County High School in 2008, Jaleesa enrolled at Liberty University. While juggling full-time work, mentorship roles, and serving as the dance leader at her church (The Ramp Church International under Bishop S.Y. Younger), she earned her Bachelor of Science in Family and Child Development, with double minors in Psychology and Sociology.
But her path wasn’t linear. With degree in hand, Jaleesa found herself working as a cashier at McDonald’s, depending on food stamps and selling plasma to afford gas. Yet even in that valley, she kept building. She earned a Career Studies Certificate in Business Management and eventually landed her first “big girl job” as an administrative assistant—while beginning her Master’s in Human Services: Life Coaching.
Though she was making more money and climbing the ladder, something still felt incomplete. That’s when a mentor asked her a question that changed everything:
“So what are you going to do with Coach Jaleesa?”
From that question, the brand—and the mission—was born.
Jaleesa’s first event, a vision board party in Lynchburg, VA, ignited a wave of requests across cities and states. She began using her voice and platform to speak truth to millennials, especially women, about purpose, self-worth, and pushing past the bare minimum. In December 2015, she took a leap of faith and left her job to pursue her calling full-time.
Since then, Coach Jaleesa has become a national speaker, workshop facilitator, author, and life coach—headlining events, organizing tours, and empowering thousands through her #BtoZ philosophy: Don’t stop at B. Finish the journey.
Her signature initiative, the Before It’s Too Late Tour, has reached audiences in over 37 U.S. states and Canada, tackling bullying and self-esteem head-on in schools and community centers.
As a blogger, her words have touched over 22,000 readers through her original platform, Saved, Single, and Successful—now rebranded as Happy Wife, Happy Life after marrying the love of her life, Brandon Robinson, in 2017. Together, they are raising two beautiful daughters: Alisa Renee and Jayla Rae.
Today, Coach Jaleesa continues to speak, write, and lead with the same fire that’s carried her from Emporia to everywhere. Whether on stage, in a coaching session, or through a simple social media post, her goal is always the same:
To help you move from where you are to where you’re meant to be. From B to Z.